Popular Downtown Circulator Service Rebranded
Service expanded to include Sundays, and southbound route added to Churchill Downs
(Louisville, KY – July 18, 2018) – Downtown Louisville’s all-electric, free circulator service has been rebranded “LouLift” and has extended its route to include Churchill Downs and other attractions. The service (formerly known as ZeroBus) expanded to allow visitors and residents to enjoy the Wi-Fi enabled, air-conditioned fleet seven days a week. New service times and routing will provide improved access between downtown hotels and businesses and major destinations, including Historic Old Louisville and the Kentucky Derby Museum. New stops, as well as an additional service day on Sunday for the 4th street route, have been added at Churchill Downs, the Speed Art Museum, St. James Court and other attractions south of Breckinridge Street.
“We feel this new LouLift service will provide our customers with the convenience of free rides and connect them to even more attractions in the metro area,” said J. Barry Barker, Transit Authority of River City (TARC) Executive Director. “The additional routes are a direct response to customer’s input and TARC is committed to offering unparalleled service to the thousands of passengers we serve every day.”
LouLift allows visitors and residents alike to travel to Louisville’s top attractions, free of charge. “We are excited to see this service come to fruition, providing a convenient way to access more of Louisville’s top attractions, including the Kentucky Derby Museum and Churchill Downs,” said Patrick Armstrong, Kentucky Derby Museum President and CEO.
“LouLift makes it easier for families with a Cultural Pass to visit Greater Louisville’s art and cultural institutions,” said Greg Fischer, Mayor of Louisville. “This is also a great boost to the renaissance of downtown Louisville.”
TARC redesigned its nine blue and green ZeroBus vehicles and transformed them into the sleeker black, white and silver color scheme of the LouLift fleet. The redesign of this service is in partnership with Louisville Tourism.
“The new brand reflects the function of the service and more simply communicates what it is to visitors and locals,” says Karen Williams, President & CEO of Louisville Tourism. “As we continue to grow as a destination, one of our priorities is to make sure our visitors have transportation options like the LouLift.”
The design change to LouLift will be phased in on buses, shelters and stops over the next few weeks. This approach avoids service interruptions as old designs are removed and replaced with the new.
LouLift will continue to operate in the two corridors that the ZeroBus served: Main-Market and Fourth Street. The Main-Market Route #77 operates in a loop, west on Main and east on Market between Wenzel and 10th streets from 6 a.m. - 8 p.m. on weekdays and 10 a.m. - 6 p.m. on Saturday. Since June 3, the Main-Market Route #1 has operated between Churchill Downs on the south and the Galt House turnaround on the river on weekdays from 7 a.m. – 7 p.m. and from 10 a.m. – 6 p.m. on Saturday and Sunday. Arrival times on weekdays are every 10 – 20 minutes. On weekends, buses will arrive every 15 minutes on Route #77 and every 30 minutes on Route #1.
TARC rolled out the original free, zero emissions all electric bus service in January 2015 to replace historic replica trolleys, becoming one of the first transit agencies in the country to add all-electric buses to the fleet.
Residents and visitors are also encouraged to catch a free LouLift on the first Friday of every month and visit galleries, shops and restaurants along Main, Market and 4th Streets during the Republic Bank First Friday Hop. For more information about the Republic Bank First Friday Hop, please visit firstfridayhop.com.
For more information on LouLift, please visit ridetarc.org/loulift or contact TARC Customer Service at 502-585-1234.