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01/29/2019

Louisville focuses on service and visitor experience

Winter/Spring tourism certification class schedule released

LOUISVILLE, Ky. (January 29, 2019) – With the re-opening of the downtown convention center, additional hotel room inventory- including 600 rooms from the new Louisville Omni- and well as additional urban distilleries open in the Bourbon District, the tourism industry is welcoming a growing number of annual visitors to Louisville in 2019 and beyond. In a regional collaboration with the Southern Indiana Convention and Tourism Bureau, Louisville Tourism continues its involvement in the nationally-recognized Certified Tourism Ambassador™ (CTA) Network and announces the winter/spring schedule of classes.

The Louisville Tourism Ambassador Program trains applicants using Louisville-specific curriculum, a half-day training session, and an open-book exam covering local history, attractions, events, prominent figures, etc. to be Certified Tourism Ambassadors. The goal is to create consistently knowledgeable and positive interactions with every visitor to the city, thus encouraging repeat business, increasing new visitors and boosting visitor spending.

The CTA courses are open to all residents in Louisville and Southern Indiana and are being strongly promoted within the hospitality community. There is a one-time non-refundable, non-transferable application fee of $45 per person and an annual renewal fee of $30 per person. Among the recently certified ambassadors are Louisville’s hotels from front line to management, TARC Coach Operators, attraction personnel and volunteers and distillery teams.

“Visitors come to Louisville for a variety of reasons, but it is the high level of customer service that keeps them coming back. Participation this program ensures that our front-line service level is on par with all of the updates being made to our tourism infrastructure,” says Karen Williams, President & CEO of Louisville Tourism.

How tourism affects Louisville:

  • Louisville welcomes 16.4 million visitors each year - which is the combined population of Michigan and Indiana
  • Visitors spend $1.6 billion, which supports $3.4 billion in total economic impact
  • Tourism supports 1 in every 15 jobs or nearly 26,000 jobs in Jefferson County
  • Tourism tax revenue benefits the 309,175 households in Jefferson County by generating $540 in annual tax savings

Louisville is the twenty-eighth city to join the national CTA Network among Anaheim, Baltimore, Sonoma County, Cincinnati and Columbus. There are over 50,000 frontline employees and volunteers that have been certified nationally.

FAQ:
What is the CTA Program?
This is a nationally recognized certification program that serves to increase regional tourism by inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive experience.

How can I participate in the CTA Program?
For a $45 registration fee, you will receive:

  • Pre-class reading material with content on tourism, the history and culture of the Louisville area, and customer service.
  • Brief exercises related to the pre-reading to be completed prior to the class.  
  • A reserved spot in a required 4-hour CTA interactive class and exam.

How do I sign up to become a CTA and see the upcoming schedule?
Easy! The current schedule is posted at the top of this page. Click on this link and follow the instructions to sign up, https://www.gotolouisville.com/cta

About the Author
Rosanne Mastin

Rosanne Mastin

Marketing Communications Manager

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