Recruitment & Sponsorship Opportunities
On average over 1.5 million people come to Louisville for a convention, meeting or sporting event each year. We break these groups into individual market segments, each reflecting a different industry and unique demographic.
The chart below shows the average percentage of groups in each market segment over the past three years:
Click here for a snapshot of definite groups by market segment and demographics.
What to do with this information?
The Louisville Tourism staff works closely with the meeting and event planners from associations and organizations all over the country and the globe to assist in planning and coordinating these events.
We think there is a substantial opportunity to connect our local talent attraction and HR professionals with these groups to help develop and grow the workforce here in Louisville. Opportunities could include:
- Educational Opportunities
- Business to consumer marketing
If you would like to learn more about a specific market segment listed above, please contact Melissa Sparks at MSparks@GoToLouisville or 502-560-0015.