NuLu Bock Fest : Official Travel Source

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March 23rd

NuLu Bock Fest

  • Admission: Free to attend
  • Location: 600 and 700 Blocks of East Market Street
  • Time:
    12:00 PM to 6:00 PM

NuLu Bock Fest

As far as we can tell, our good city of Louisville has a steep history with Bock Beer Festivals.  In fact, we were able to go as far back as 1858.  Of course, prohibition ended that for everyone in 1919, but still, for 61 years, the fine people (mostly thanks to our German friends), celebrated the annual Bock Beer Brews! 

What is Bock Beer, you might ask?  Bock beer is a rich, complex, malty, low-hop style of lager. Many varieties of bock can all be different- Maibock, Doppelbock, and Eisbock.  Although it is now almost always a lager, bock was originally an ale brewed by German monks in the Fourteenth Century.  The monks would often drink the rich beer during their times of fasting. The word “bock” means goat in German. The beer most likely gets its name from Einbeck, Germany. Einbeck is believed to be the origin of the beer, and the name comes from a Bavarian dialectic pronunciation of the town that made it sound like “ein bock,” meaning “a billy goat.

March 23, 2024, will mark the seventh year of Bock Beer celebrations in the city of Louisville. NULU is home to two coincidentally named alleys- Nanny Goat Strut and Billy Goat Strut, thus making it a fitting place for the Bock Beer Fest!  Join us as we drink locally brewed blessed bock beers and enjoy safe and fun goat racing on Market Street.  The 2024 NULU Bock Fest will be full of great traditions, beer, and fun!  Don't forget, all goat costumes and fashions will be encouraged.


  • 12:00 pm Blessing of the Goats and Bock Beer
  • 12:30 pm Adult Goat Race
  • 1:15 pm Baby Goat Race
  • 2:00 pm Adult Goat Race
  • 2:45 pm Baby Goat Race
  • 3:30 pm Adult Goat Race
  • 4:15 pm Baby Goat Race
  • 5:00 pm Adult Goat Race
  • 5:30 pm Baby Goat Race Championship
  • 6:00 pm Adult Goat Race Championship