White's Mercantile, also known as “A general store for the modern tastemaker” is the brainchild of singer-songwriter Holly Williams. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon. The store is named after Williams’maternal grandparents, Warren and June White, who owned a mercantile in Mer Rouge, Louisiana, in the late 1800’s.
White’s Mercantile promises an unforgettable shopping experience that covers all the bases —from Bloody Mary mixes to organic dog treats, handcrafted leather bags to goop products, from classic soap bars to candlewick trimmers
to the extensive apothecary and home décor section full of treasures—Williams has brought together an enthusiastic curation of beautiful things. All locations also include show-stopping artwork by her husband, Chris Coleman, original antiques, and a feeling that is hard to describe. Essentials for the whole family can be found here, and by the end, you’ll find a smattering of things you need, things you want, and things you absolutely, positively, must take home!
White’s Mercantile Louisville represents one of the newest locations with other stores in Charleston, SC; NewOrleans, LA; Wilson, AK; Franklin, TN and two stores in Holly’s hometown of Nashville, TN. There are more White’s Mercantile stores on the horizon in 2020!
