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Louisville Visitor Center

Looking for a place to kick off your visit to Louisville? Start at the Louisville Visitor Center in the heart of downtown at the entrance to the 4th Street Live! entertainment district. A mini attraction itself with a life size Colonel Sanders exhibit and the starting point for Louisville’s own Muhammad Ali’s Footsteps of Greatness tour, our trained Visitor Information specialists can also provide you with the following: Themed itineraries and dining suggestions Transportation assistance including the free LouLift circular Urban Bourbon Trail Passport (pick-up and redemption) Kentucky Bourbon Trail Passport (pick-up and redemption) One-stop-shop for unique Louisville and bourbon-themed souvenirs Free Downtown Louisville Walking Tours Special Events


  • 301 S. Fourth St., 4th & Jefferson
  • Louisville, KY  40202
  • Wheelchair_accessible
  • Autism Friendly/FEAT
  • Autism Friendly

25% Off Purchase

25% off entire purchase excluding sale items and candy.

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