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> What's Happening
> Convention Development
> Tourism Development
> Bureau Services
> Partner Development
> Marketing Communications
International Municipal Signal
Association
2007 IMSA Annual Conference
& School
August 18-21
Louisville Marriott Downtown
1,000 attendees
World Triathlon Corporation
2007 Ironman Louisville
August 24-27
KICC
12,500 attendees
11th Armored Cavalry
Veterans of Vietnam &
Cambodia
11th ACVVC Reunion 2007
September 6-10
Galt House Hotel & Suites
1,100 attendees
National Quartet Convention
2007 Annual Convention
September 9-15
KEC
40,000 attendees
Friday After Five
Fourth Street Live!
August 10
Kentucky State Fair
KEC
August 16-26
Louisville Hospitality
Ambassador LHA Designation
Locust Grove
Wednesday, August 29
8:30 a.m. - 2:30 p.m.
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August 6, 2007
- The U.S. Senate declared this week, by unanimous vote, September as “National Bourbon Heritage Month.” The resolution reinforces bourbon as “America’s Native Spirit” by celebrating the family heritage, tradition and deep-rooted legacy that the bourbon industry contributes to the United States. As America’s only indigenous spirit, bourbon was recognized in 1964 by an act of Congress when it declared bourbon “America’s Native Spirit.” “The bourbon industry is a source of pride for Kentucky and its Heritage and has served as a major part of the Commonwealth’s economy for over 200 years,” said U.S. Senator Jim Bunning.
Bourbon consumption is surging, particularly the interest and demand for high-end, super-premium and ultra-premium small batch bourbons. High-end bourbon sales accounted for eight percent of total spirits growth in 2006. Tourism on the Kentucky Bourbon Trail has grown to 500,000 visitors annually. The Bureau has launched a new tourism initiative to promote Louisville as the gateway to "Bourbon Country." For information on a Bourbon Country tour package, visit the Bourbon Trail exhibit at the Louisville Visitor Center www.bourboncountry.travel.
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 The National Street Rod Association (NSRA) wrapped up its 38th Annual Street Rod Nationals this past Sunday at the Kentucky Exposition Center. A news conference and rally was held last Wednesday at Fourth Street Live! to welcome the group back to Louisville. This was the 10th consecutive year the group has met in Louisville, and they are signed through 2010. Pictured at the rally are (l to r); Chief Robert White, Metro Louisville Police Department; Jim Wood, Bureau president & CEO; David Nett, marketing manager, Kroger; Jerry Kennedy, special events director, NSRA; Roy Mundy, commissioner, Kentucky Department of Transportation; Mayor Jerry Abramson, Metro Louisville; and Jim Rowlett, marketing director, NSRA.
Convention Development
- August 6, Karen Williams and Doris Sims had dinner with the staff from ICUEE (International Construction Utility Equipment Exposition).
- August 7, Karen Williams and Mark Barnes will take the ETS (Educational Testing Systems) staff to dinner.
- August 7, Mark Barnes will conduct a site visit with Brad Jacobs, convention coordinator for the Society of American Magicians. He is in town to plan for the joint meeting of the International Brotherhood of Magicians and Society of American Magicians in July 2008 that will bring over 2,000 magicians to Louisville from all over the world.
- August 7, Joyce Howlett will meet with Michelle Reed to discuss Heartland Payment Systems returning to Louisville in 2008. The convention represents 4,111 total room nights and an economic impact of $1.6 million.
- August 8-10, Joyce Howlett will be in Chattanooga, Tenn. to bid on the SE Shrine Association’s 2011 Convention. The convention represents a total of 4,170 room nights and an estimated economic impact of nearly $2 million.
- August 8, Mark Barnes will be at the annual National Hotel and Convention Bureau meeting by Smith Bucklin in Washington.
- August 9, Mark Barnes will attend the Potomac chapter of Meeting Professionals International (MPI) reception in Washington. He also has a meeting with the CEO of the Society of Government Meeting Planners to begin the planning process for Louisville to host its annual meeting in 2009.
- August 11-15, Karen Williams, Jennifer Barnett, Mark Barnes, Angi Van Berg, Casey Kruer and Stacey Yates will attend ASAE (American Society of Association Executives) in Chicago.
Tourism Development
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August 7-10, Gayla Schaftlein will host Cyndi Glidewell who is writing the “Red Hat Society Travel Guide.” It is a "how to and where to" book focused on travel and interests of the Red Hat Society demographic. Red Hat Society members are one of the fastest growing segments of the leisure travel market.
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The Tourism Development department will be busy this week with airport greetings, coach escorting, city tours, appointments and a Kentucky themed luncheon at the International Motorcoach Group (IMG) conference. IMG will be held August 7-11 in French Lick, Ind. The tourism staff will meet with domestic tour operators from across the United States at this marketplace. Over 30 Bureau partners will be volunteering during IMG.
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 Nicole Twigg and Kate Amara, along with Carol McMasters of the Galt House Hotel & Suites, welcomed motorcoach visitors to Louisville during last week's Carl Hurley Cavalcade of Comedy. Thirty-eight motorcoaches were in town for the three-day event, with nine of those staying three nights or more in the city. Pictured are Nicole Twigg (left) and Carol McMasters (middle) greeting one of the group members as she got off the motorcoach.
Bureau Services
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August 6, the Services Team hosted a post-convention "debrief" with staff from Educational Testing Service for the AP Reading.
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August 8-10, Cinnamon Jawor will conduct a planning site visit for the National Association for Credit Management. They are scheduled to bring the 2008 Credit Congress to Louisville on May 18-21, 2008 with 1,800 attendees and an economic impact of $2.9 million.
Groups working with services this week:
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US Army Center for Health Promotion, 2007 Army Force Health Protection is meeting at The Galt House Hotel & Suites. 1,500 attendees are expected, generating an economic impact over $3 million.
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National Convention of Gospel Choirs & Choruses is meeting at Louisville Marriott Downtown. 3,000 attendees are expected, generating an economic impact of $1.1 million.
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Fraternal Order of Police, 2007 Biennial National Convention will begin checking in on Sunday, August 12. They are meeting at the Kentucky International Convention Center. The FOP is expecting 7,000 attendees, generating an economic impact of $7.5 million. The Bureau will provide a city concierge in each hotel lobby throughout the convention.
Partner Development
New Partners:
Another Place Sandwich Shop
Kay Barfield
(502) 589-4115
Premier Casino Events, Inc.
Tom Schweizer
(502) 416-6005
Louisville Hospitality Ambassador LHA Designation
- The next class is scheduled on Wednesday, August 29 from 8:30 a.m. - 2:30 p.m at Locust Grove on Blankenbaker Lane. Cost of the program for a member company is $79 per participant and $129 for a non-member company. Space is limited, so register today! Contact Melissa Sparks at msparks@gotolouisville.com or (502) 560-0015. Click here for more information.
Partner's Only Website Training
- You now have convenient access, all online, to a powerful web interface to view, update and respond to business opportunities, your organization's user profiles, special promotions, calendar of events, website listings, partner directory, convention alerts, city information booth schedules, delegate surveys and the latest calendar of booked conventions. Be sure to log on, review and update your listing by clicking here. If you need to obtain your user name and password, please contact partner@gotolouisville.com. A web training session for each category will be held throughout the day on Wednesday, August 22 at the Clifton Center on 2117 Payne Street.
8:30- 9:30 a.m. - Business Services/Shopping/Open to all categories
9:30-10:30 a.m. - Attractions /Entertainment
10:30-11:30 a.m. - Accommodations
1 - 2 p.m. - Business services/Shopping/Open to all categories
2 - 3 p.m. - Accommodations
3 - 4 p.m. - Restaurants
4 - 5 p.m. - Attractions/Entertainment
Marketing Communications
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The nominations deadline for the Kentucky Tourism Council Top 10 Festivals & Events is Friday, August 17, 2007. That is the last day to submit nominations for events that take place in the upcoming winter/holiday season (Thanksgiving 2007 through February 2008). Nomination forms can be downloaded here. For more information contact Karen Pearl at (502) 223-8687, kpearl@tourky.com or click here.
- Reserve your spot in the Bureau’s Official Visitors Guide! This guide contains the latest information about Bureau member attractions, entertainment, restaurants, shopping, transportation and accommodations as well as a calendar of events and maps. The guide is distributed by the Bureau at the Visitor Information Center, the airport, local convention and trade shows plus selected area hotels. Tap into this lucrative visitor market and stand out among the crowd. Contact Joanie Allgeier at (502) 560-1469 or jallgeier@gotolouisvlle.com
Bureau Brief Editor: Susan Dallas
Bureau Brief Layout: Angela Weisser & Mark Perry
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