The Louisville Convention & Visitors Bureau developed a pilot program, Taxi Cab University , which began in July 2006. This program is designed to maximize the potential cab drivers represent in helping to promote Louisville--and making visitors feel welcome.

Participants learn fundamental principles for great customer service and interesting Louisville trivia. They learn easy ways to increase tips and build repeat business.

Cab drivers who have completed the training receive a designation as a Hospitality Louisville Ambassador and become capable of answering questions about the area and providing suggestions for places to eat and sights to see.